Marketing Analytics

Course number:
BMME055
Program:
RSM MSc Marketing Management
Term:
Block 3

This course adds to what you’ve learned in the core courses. Here you will gain experience working with quantitative tools from marketing research. You will learn to write code in R to clean data, perform regressions, and create informative plots. But the course is not entirely technical. Rather, it also places a lot of emphasis on how you interpret quantitative results. Most students use this course to position themselves as “analytics-savvy marketers.” But a few students each year decide “marketing-savvy analyst” sounds more fun.

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