Data visualization

Advertiser Learning in an Internet Ad Network

Do advertisers learn about the efficacy of their Internet display advertising over time? If so, does mitigating their initial uncertainty improve welfare for advertisers, publishers, and the ad network? We use data from a display ad network to …

Consumers of Experimental Observations: Understanding How Experimental Costs Affect Sample Size and Composition

Experimental samples that are too small to detect true effects have plagued the behavioral sciences for years. At best, these so-called underpowered studies provide weak evidence for measured effects. At worst, they add false positive results to the …

A Key Word History of Marketing Science

This paper considers the history of keywords used in Marketing Science to develop insights on the evolution of marketing science. Several findings emerge. First, “pricing” and “game theory” are the most ubiquitous words. More generally, the three C's …