Learning models

Advertiser Learning in an Internet Ad Network

Do advertisers learn about the efficacy of their Internet display advertising over time? If so, does mitigating their initial uncertainty improve welfare for advertisers, publishers, and the ad network? We use data from a display ad network to …

The Effect of Links and Excerpts on Internet News Consumption

Internet news sites often excerpt content from and link to competing news outlets. On the one hand, links and excerpts can make the excerpting site more attractive, potentially stealing traffic from the sites it links to. On the other hand, …