Meta-science

The Price of Behavioral Science

Empirical evidence in the behavioral sciences often comes from experiments human participants. Researchers can generate better evidence by conducting more studies and using bigger samples. But when participants are paid, collecting evidence requires …

Consumers of Experimental Observations: Understanding How Experimental Costs Affect Sample Size and Composition

Experimental samples that are too small to detect true effects have plagued the behavioral sciences for years. At best, these so-called underpowered studies provide weak evidence for measured effects. At worst, they add false positive results to the …

A Key Word History of Marketing Science

This paper considers the history of keywords used in Marketing Science to develop insights on the evolution of marketing science. Several findings emerge. First, “pricing” and “game theory” are the most ubiquitous words. More generally, the three C's …