I currently teach one course in RSM's MSc in Marketing Management program.
Starting June 2017, I will also teach an advanced marketing elective in RSM's International Full-Time MBA program.
The over-arching goal of this course is to leverage your marketing knowledge from other courses and provide you with opportunities to gain hands-on experience working with quantitative tools. Ideally, this course will help you position yourself to potential employers as a "tech-savvy marketer," or perhaps even a "marketing-savvy analyst."
Assignment 1 from Winter 2017. Introduces you to basic operations in R.
A list of resources for learning R that I have compiled
Note: In this course, you will learn to code in R. While no prior experience with programming is required, a willingness to develop new skills is.
The main goal of this course is to help you develop the skills that are needed to effectively use social media to meet a variety of marketing objectives. Through a combination of cases, best practices, academic research, and relevant theories, you will not only learn the basic facts of social media, but also develop a more general and theoretically-grounded understanding of how they work with the goal that your knowledge of social media will quickly and easily incorporate new media as they emerge.
The course offers a combination of three types of insights: