Entertainment goods

The Effect of Links and Excerpts on Internet News Consumption

Internet news and search sites often excerpt content from and link to competing news outlets. On the one hand, providing outbound links can make the linking site more attractive, even to the point of stealing traffic from the linked sites. Regulatory …

The Effects of Prominent Brand Orientation and Digitization of Community Activities on Participation Intentions: Evidence from Meetup.com

Brand communities are an increasingly popular tool to connect directly with customers and achieve a variety marketing goals. However, without the active participation of their members, brand communities are bound to fail and disappear. This research …

When Kerry Met Sally: Politics and Perceptions in the Demand for Movies

Movie producers and exhibitors make various decisions requiring an understanding of moviegoer’s preferences at the local level. Two examples of such decisions are exhibitors’ allocation of screens to movies and producers’ allocation of advertising …