Learning models

The Effect of Links and Excerpts on Internet News Consumption

Internet news and search sites often excerpt content from and link to competing news outlets. On the one hand, providing outbound links can make the linking site more attractive, even to the point of stealing traffic from the linked sites. Regulatory …

Advertiser Learning in an Internet Ad Network

Do advertisers learn about the efficacy of their Internet display advertising over time? If so, does mitigating their initial uncertainty improve welfare for advertisers, publishers, and the ad network? We use data from a display ad network to …