Meta-science

The Price of Psychological Science

Recent focus on replicability in psychology has brought renewed attention to the problem of underpowered, small sample experiments. Researchers are expected to increase the amount of evidence they collect, in the form of more studies (e.g., …

Consumers of Experimental Observations: Understanding How Experimental Costs Affect Sample Size and Composition

Experimental samples that are too small to detect true effects have plagued the behavioral sciences for years. At best, these so-called underpowered studies provide weak evidence for measured effects. At worst, they add false positive results to the …

A Key Word History of Marketing Science

This paper considers the history of keywords used in Marketing Science to develop insights on the evolution of marketing science. Several findings emerge. First, “pricing” and “game theory” are the most ubiquitous words. More generally, the three C's …