A Gentle Introduction to Estimation Bayesian Models Using Stan

University of Strathclyde, Glasgow, UK

The Special Interest Group “Quantitative Marketing” seeks to improve the exchange and connections among quantitative marketing researchers in Europe, and to raise the profile of EMAC as a forum for sharing their research. The group is meant to serve the interests of quantitative researchers in the broadest and most inclusive sense of that term.

The inaugural meeting was an introduction to Hamiltonian MCMC in Stan. Slides (for my part of the presentation) and code (for all three parts) are available on github (see links).