I work at Erasmus University, where I am an Associate Professor of Marketing in the Rotterdam School of Management. I earned my PhD from Duke University. My research has been published in Marketing Science and Management Science, and I am a recepient of the INFORMS Society for Marketing Science Dissertation Award.
My research considers questions in the areas of entertainment and information goods, digital advertising, and other online phenomena. I also study how behavioral scientists conduct experiments. I am especially interested in settings where information, learning, and other types of adaptation affect choice. I use methods from Bayesian econometrics, structural causal models, and multivariate statistics. My current analytical toolkit includes R, Stan, SQL, Python, and C++.
PhD in Business Administration (Marketing), 2012
BA in Business Administration, 2005
University of Washington
RSM International Full-time MBA, Term 3
EGSH PhD, May 2019
RSM MSc Marketing Management, Block 3