I am an Associate Professor of Marketing in the Rotterdam School of Management at Erasmus University. I earned my PhD from Duke University. My research has been published in Marketing Science, Management Science, and Journal of Marketing Research. I am a past recipient of the INFORMS Society for Marketing Science Dissertation Award.

My substantive research areas centers on entertainment, news, advertising, and digitization, especially settings where information, learning, and other types of adaptation affect choice. I also develop methods to improve causal inference from data generated by field and lab experiments.

Current Interests
  • Causal inference
  • Marginal treatment effects
  • Bayesian econometrics
  • Experimental methods
  • PhD in Business Administration (Marketing), 2012

    Duke University

  • BA in Business Administration, 2005

    University of Washington

Previous Work and Publications