I am an Associate Professor of Marketing in the Rotterdam School of Management at Erasmus University. I earned my PhD from Duke University. My research has been published in Marketing Science, Management Science, and Journal of Marketing Research. I am a past recepient of the INFORMS Society for Marketing Science Dissertation Award.
My research considers questions in the areas of entertainment and information goods, digital advertising, fake news, and other online phenomena. I also study how behavioral scientists conduct experiments. I am especially interested in settings where information, learning, and other types of adaptation affect choice. I use methods from Bayesian econometrics, structural causal models, and multivariate statistics. My current analytical toolkit includes R, Stan, and Python.
PhD in Business Administration (Marketing), 2012
BA in Business Administration, 2005
University of Washington
RSM International Full-time MBA, Term 3
EGSH PhD, May 2019
RSM MSc Marketing Management, Block 3